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Manufacturers Index - Sears | Dunlap
History
Last Modified: Dec 29 2019 11:49AM by Mark Stansbury
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A brand of Sears, Roebuck & Co., made by Atlas Press, Central Specialty (later King-Seeley), Double A Products, and others. The Dunlap brand first appeared in the spring 1937 catalog, for hand tools. In 1941 it replaced the earlier Companion brand on machinery. It was reportedly named after the head buyer in the hardware department of Sears Roebuck.

See the Craftsman entry for more information on the history of Dunlap and Sears. That entry also has links to lists of manufacturer prefixes used by Sears on their Craftsman, Dunlap, and Companion machinery.

Information Sources

  • The etymology of the Dunlap name is from the book, Catalogues and Counters: A History of Sears, Roebuck & Co. by Boris Emmet and John E. Jeuck, and was forwarded to us by Ashley Kennedy.
  • Sears, Roebuck & Co. Catalog 174E, Spring 1937.